Wall Street Journal bestselling authors Matthew Dixon and Brent Adamson, and Patrick Spenner and Nick Toman’s THE MOBILIZER PURCHASE: FORGING CONSENSUS THROUGH DISRUPTIVE INSIGHT, offering a broad set of research-based insights and solutions designed to help sales and marketing teams adapt to the changing nature of customer purchasing–all hinging on the idea that disruptive insight is the one crucial element to driving commercial success.

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