Columbia University professor Asha Saxena’s THE AI FACTOR, showing businesses how to reinvent themselves for the 21st Century using the transformative potential of tools like artificial intelligence (AI) and Big Data, and drawing on more than twenty years of research and real-world experience, to teach business leaders how to understand the data they already have and how to use it innovatively to grow their business—not only to gather data but to strategically unlock its transformative potential.