Our surveys indicate that the short term effects of being “too nice” in business include a reduction in profits by 8% with even more substantial long term results. RUSS EDELMAN, founder of Nice Guy Strategies, LLC (NGS), has long considered this an important topic. His experience as a business executive and serial entrepreneur, coupled with his own Nice Guy propensity, spurred his interest into how nice guys fare in the business world. Further research led him to formulate a practical framework of knowledge on the subject to help nice guys and their managers. In Nice Guys Can Get The Corner Office (Portfolio/Penguin), Russ shares 8 key strategies to help overly nice guys become “Effectively Nice.”

Nice Guy Strategies, LLC is Russ’s third business venture. In addition to serving as CEO of Corridor Consulting, Inc, Russ regularly speaks and writes on key business and technology trends for the finance and IT industries he serves. As a highly regarded analyst, he pushes the envelope in understanding, analyzing, and explaining key industry trends to global constituencies.